Gavox Blog

Windup (aftermath of the NYC Watch fair)

What did I think about the event.

Some time ago, I participated to the First “Microbrand Watch fair” Organized by Wornandwound (WindUp). This was the first experience I had to bring watches and meet my client face to face in New York City. The Experience was a real added value for me and my Gavox Brand.

I first need to tell you that I not only like making watches, but i love taking time with my customers and give them the best service I can.  I still Check, Prepare, Mount bracelets and straps, Pack and Ship, Write a personal message to each and any customer because I CARE. This is a way to get in contact with you and share our vision of watches and give feedback on what was good or bad about the watches purchased.

So for the Windup event I was so happy to explain and share idea and thoughts about watches. Meet people that new Gavox and other interested in the design and creation i propose. Of course I liked seeing reactions from some of you who where “Flabbergasted” when seeing what my Gavox Aurora could do.


I remember

In particular i remember the time a person came back and forth to my stand and requesting to see and tough the Gavox Aurora. After some time he said to me “I told myself that never again I would buy a Quartz Watch and there I am asking you to purchase this Gavox Aurora” He told me that he fell for the Aurora as he saw all the work and thought being put in this watch and how everything falls in place.

An other time someone asked me early afternoon “I want to get you this Gavox Legacy, Could you please keep it for me and I’ll come back with some money” . This particular one was the last i had left and I totally trusted this fellow.  The end of the fair was there, I started packing my watches and said well he will not be back.  After halfway in the packing my client  present himself to the guard forcing them to ask for me. And there my new client “friend” came and thanked for keeping his watch. And when the deal was done, I received a god Hug and this message “You don’t know how happy I am, Thanks you so much”.

The WindUp venue with Gavox

The WindUp venue with Gavox

Meeting other Watchmaker

This was also fantastic to meet so many talented watchmaker. with such event you get to meet colleagues and go over the world of watchmaking with them. This was great (Thanks to Chip, Jason, Steve)

The Venue (101 Wooster Street, Soho)

Wornandwound found the perfect spot for the venue, it is in a very nice neighbourhood, stores and office share the streets, The visitors came not only from invitation but also when walking around the blocks.  Wornandwound have put a lot of work in making this place cosy, nicely furnished and with all the required infrastructure to be able to work (Table, Chairs, Stands, Wifi, Coffee and Food. the Work they did to set the booth and table was great

Will I do this again ?

Yes !

Michael Happé gavox

The WindUp venue with Michael Happé

Find here the Recap article of W&W


Watchmaker who was present:

Aevig, Astor+banks, Autodromo, Brew Watch Co, Chr.Ward, Dietrich, Halios, Horage, Martenero, Muhle, Oak&Oscar, Oris, Sablier, Stevral, Stowa